“Reading the air” is common practice in Japan. It’s about reading the atmosphere of the situation. Culture is a lot like the wind (or air) and we all know how to recognise its influence, but do we know how to control it? Favour & Grace have broken down the elements of culture in a tangible way, with something you can actually control. A good cup of coffee is present in most aspects of our culture. Take the leap with us to see how a change in your coffee can influence your culture.