Achieving mass participation in an era where no one cares
Ever received mass-invitations for company-wide blood donations, wellness seminars, team building actions, that sort of thing? Yes we all have, and unless you truly care about the topic, chances are that you did not attend. These events are almost never compulsory and there is a very neat little excuse you can give – “I would love to attend, but I’m too busy”. This shows that you care more about the company making a profit, while you get out of those ‘boring’ events. In a large organisation, these events are consistently poorly attended, and only the regular suspects attend; those that organised it, their friends, the newcomers and those that actually care.
The organiser’s friend – that is the inspiration for this article. It is also where authority comes to play. Between the organiser and the organiser’s friend there exist some obligation, mainly due to the status of the current and future relationship. This obligation also exist in small, connected teams. If the team culture is great, people start viewing each other more like friends than competition. A mutual expectation between team members is not only great for task completion, but the expectations extend to extra-curricular activities also. If your team decides that it’s a good idea to attend the next wellness seminar or the company wide team building action – chances are you are more likely to attend.
Company-wide inclusion starts by building great teams where the individuals depend on one another, and then by addressing these teams for participation. There are some clear pitfalls if this approach is overdone.
- Teams need to be interconnected to reduce silo-thinking
- No individual can be left out
- The team can never be more important that the company
Overcoming these items will be addressed in future articles. But for now, start building your team one cup of coffee at a time!